Operating model.
Below you can see from the anual report that DreamWorks Animation have restructured their organisation
Meaning and purpose - Changes have met that the company is focused more on their television production and consumer products (merchandising ) and they conbined clasic media with this other departments.
Management Overview
" This picture represent the DreamWorks operating model:
During the year ended December 31, 2013, we reorganized our internal management structure to
align with changes in how we operate the business and evaluate financial performance of each of our
individual business units. The changes in our operational structure resulted from, among other things,
our growing television production business, an increased emphasis on our consumer products
business and the ongoing integration of our Classic Media business into our operating segments. We
evaluate the performance of each of our segments based on gross profit, and accordingly, the
discussion of our revenues and costs of revenues for the years ended December 31, 2013, 2012 and
2011 reflects our new segment categories. A description of each of our segments is discussed in the
section entitled “Our Revenues and Costs.” "
( this information from this website : http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf )
As you can see their model contains 5 steps which are based in the order.
There are the main two people in this organisation:
JEFFREY KATZENBERG ( Chief Executive Officer and Director ) - is the most senior administrator in charge of managing a for-profit or non-profit organisation ( DreamWorks)
LEW COLEMAN ( Vice-Chairman and Acting Chief Accounting Officer ) - is a corporate office primarily responsible for managing the financial risks of the corporation.
Those are the rest of their management team :
ANN DALY ( President )
ANDREW CHANG( General Counsel and Corporate Secretary)
FAZAL MERCHANT ( Chief Financial Officer )
MARGIE COHN ( Head of Television )
DAWN TAUBIN ( Chief Marketing Officer )
Below you can see from the anual report that DreamWorks Animation have restructured their organisation
Meaning and purpose - Changes have met that the company is focused more on their television production and consumer products (merchandising ) and they conbined clasic media with this other departments.
Management Overview
" This picture represent the DreamWorks operating model:
During the year ended December 31, 2013, we reorganized our internal management structure to
align with changes in how we operate the business and evaluate financial performance of each of our
individual business units. The changes in our operational structure resulted from, among other things,
our growing television production business, an increased emphasis on our consumer products
business and the ongoing integration of our Classic Media business into our operating segments. We
evaluate the performance of each of our segments based on gross profit, and accordingly, the
discussion of our revenues and costs of revenues for the years ended December 31, 2013, 2012 and
2011 reflects our new segment categories. A description of each of our segments is discussed in the
section entitled “Our Revenues and Costs.” "
( this information from this website : http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf )
As you can see their model contains 5 steps which are based in the order.
DreamWorks animation is a huge company, which produces and provide people with a high quality animated films, which involves a huge amount of CGI - computer generated imagery. Therefore, this company should have an operating model. This model - is a representation of how the organisation should operate through the processes, technology domains and organisations in order to be successful.
There are the main two people in this organisation:
Those are the rest of their management team :
ANN DALY ( President )
ANDREW CHANG( General Counsel and Corporate Secretary)
MICHAEL R. FRANCIS ( Chief Global Brand Officer )
MARGIE COHN ( Head of Television )
DAWN TAUBIN ( Chief Marketing Officer )
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