Meaning and Purpose: DreamWorks company is concern about their main competitors which are in the same market which are releasing similar types of genre at key times of the year. It makes mention of peak times such as school holidays. The report mentions Disney/ Pixar specifically.
( This information have been taken from this website page 13: http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf )
Competition for Film Audiences. Our primary competition for film audiences generally comes
from other wide-release “event” films, especially animated and live-action films that are targeted at
similar audiences and released into the theatrical market at or near the same time as our films. Our
feature films compete with both live-action and animated films for motion picture screens, particularly
during national and school holidays when demand is at its peak. Due to the competitive environment,
the opening weekend for a film is extremely important in establishing momentum for its box-office
performance. Because we currently expect to release only two or three films per year, our objective is to
produce “event” films, attracting the largest and broadest audiences possible. As a result, the scheduling
of optimal release dates is critical to our success. One of the most important factors we consider when
determining the release date for any particular film is the expected release date of other “event” films.
In this regard, we pay particular attention to the expected release dates of other films produced by other
animation studios, as well as live-action films targeting family audiences.
Disney/Pixar, Sony Entertainment, Fox Entertainment’s Blue Sky Studios and Illumination
Entertainment are currently the animation studios that we believe target similar audiences and have
comparable animated filmmaking capabilities. In addition, other companies and production studios
continue to release animated films, which can affect the market in which our films compete.
( This information have been taken from this website http://dreamworksanimationskg.weebly.com/competitors.html )
DreamWorks Animation’s main competitors are
( This information have been taken from this website page 13: http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf )
Competition for Film Audiences. Our primary competition for film audiences generally comes
from other wide-release “event” films, especially animated and live-action films that are targeted at
similar audiences and released into the theatrical market at or near the same time as our films. Our
feature films compete with both live-action and animated films for motion picture screens, particularly
during national and school holidays when demand is at its peak. Due to the competitive environment,
the opening weekend for a film is extremely important in establishing momentum for its box-office
performance. Because we currently expect to release only two or three films per year, our objective is to
produce “event” films, attracting the largest and broadest audiences possible. As a result, the scheduling
of optimal release dates is critical to our success. One of the most important factors we consider when
determining the release date for any particular film is the expected release date of other “event” films.
In this regard, we pay particular attention to the expected release dates of other films produced by other
animation studios, as well as live-action films targeting family audiences.
Disney/Pixar, Sony Entertainment, Fox Entertainment’s Blue Sky Studios and Illumination
Entertainment are currently the animation studios that we believe target similar audiences and have
comparable animated filmmaking capabilities. In addition, other companies and production studios
continue to release animated films, which can affect the market in which our films compete.
DreamWorks Animation’s main competitors are
- Warner Bros. Entertainment Inc.
- The Walt Disney Studios.
- Pixar Animation Studios
Warner Bros. Entertainment Inc.
Warner Bros. Entertainment - is an American film producer, television programs , and music entertainment. It is generally involved in the same media area as DreamWorks Animation which can be a threat for this company because of competition. In 2013, the Warner Bros. Studio achieved a record-breaking success across all businesses, including the most successful theatrical year in company history which have stabilised their place in the market. The popularity of WB was made by such movies as Harry Potter that is extremely popular within children and teenagers.
The Walt Disney Studios
Walt Disney Studios - is an American media company which is a department of The Walt Disney’s Company. It is producing movies, animated movies and music entertainment as well as Warner Bros. It was founded in 1923 by Walt Disney. It is considered as the most powerful competitor of DreamWorks Animation as it now has the biggest market share in their market. It may course some difficulties with retailing DreamWorks’s products as the competitor is really powerful. As the biggest percentage of income is merchandising, it could have a huge impact on quality of DreamWorks’s films and on their profits.
Pixar Animation Studios
Pixar - is American computer animation company which produces a large number of animated moves, television shows and music entertainment. This company was founded by Edwin Catmull and Alvy Ray Smith in 3rd of February 1986. This company is counting is one of the most significant DreamWorks's competitors because Pixar is cooperating with a huge media company called The Walt Disney Company therefore it helps Pixar to distribute and create a high quality products.
( This information have been taken from this website : http://en.wikipedia.org/wiki/List_of_highest-
The chart below lists the highest grossing animated films. Figures are given in United States dollars (USD). Many films that were released during the 20th century do not appear on this list as figures have not been adjusted for inflation. For example, if figures were adjusted for inflation, Snow White and the Seven Dwarfs would appear at the top of the chart with an adjusted gross of $1,746,100,000.
Eighty-four percent of the films in the top 50 were released after 2000. 2010, 2011 and 2012 are the most represented years on the list, with five films each. All films in the Shrek, Ice Age, Toy Story, Madagascar, Despicable Me, main series of Cars, Monsters, Inc., Kung Fu Panda, How to Train Your Dragon, and Rio franchises are in the top 50 highest-grossing animated films.
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