Saturday 2 August 2014

Legal and/or ethical issues - P5(c)

Meaning and Purpose: the report below highlights that DreamWorks had to resort to legal action to protect their intelectual property because it has a negative affect on their profits for example piracy and fake merchandise such as T-shirts, toys and others.

( This information have been taken from this website page 33: http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf ) 


From time to time, we are involved in legal proceedings arising in the ordinary course of our
business, typically intellectual property litigation and infringement claims related to our feature films and other commercial activities, which could cause us to incur significant expenses or prevent us from releasing a film or other properties. We also have been the subject of patent and copyright claims relating to technology and ideas that we may use or feature in connection with the production, marketing or exploitation of our feature films and other properties, which may affect our ability to continue to do so. Furthermore, from time to time the Company may introduce new products or services, including in areas where we currently do not operate, which could increase our exposure to litigation and claims by competitors, consumers or other intellectual property owners. Defending intellectual property litigation is costly and can impose a significant burden on management and employees, and there can be no assurances that favorable final outcomes will be obtained in all cases.
While the resolution of these matters cannot be predicted with certainty, we do not believe, based on current knowledge, that any existing legal proceedings or claims are likely to have a material effect on our financial position, results of operations or cash flows.

Copyright is a legal concept, enacted by most governments, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator of intellectual wealth. ( This information have been taken from this website ( http://en.wikipedia.org/wiki/Copyright )  
So, Copyright is a concept which provides films from being copied.

A royalty is a usage-based payment made by one party to another for the right to outgoing use of an asset, sometimes an intellectual property. Royalties are typically agreed upon as a percentage of gross or net revenues derived for the use of an asset or a fixed price per unit sold of an item such as, but there are also are also other modes and metrics of compensation. ( this information have been taken from this website : http://en.wikipedia.org/wiki/Royalties ) 








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